Lace Up Save Lives
In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS.
The campaign also has several social networks like Facebook and Twitter, and a widget for use on websites and blogs. You can check out the website here.
