New Balance: 365 Project
New Balance has launched a campaign called: “New Balance 365″. The campaign idea is based on a collection of 365 cool short films that engages consumers by asking them to “Explore Balance”.
The campaign was created by Mother New York in collaboration with Swedish film director Jesper Koothoofd. It has a campaign website, plus an iphone application where the users can get their daily dose of videos via mobile.
