Age Distribution On Social Networks
This super nerdy graph is based on US Google ad planner data and showcases an interesting perspective on age demographics among the major social networks. Showing some of the major players like Facebook and Twitter appealing to a much older audience.
Previously considered platforms for the young– more and more statistics are showing otherwise. This is fantastic news for alot of marketers.
Of note, Facebook’s audience has 61% of users over 35, while twitter is similar with 64% of users over 35. While Bebo & Myspace are very attractive for kids under 17, with 37% – 44% of their users in that demographic. So as you can roughly see from the chart, the 35-44 bracket is a clear percentage winner topping 11 of the 19 social networks.
Would be interesting to see how the stats compare within the Australian market.
