Image Mechanics Journal

torstenbergler: benjaminf: Image Mechanics – iPhone and iPad...

Mon, 15 Nov 2010 12:28:45 +1100

benjaminf:

Image Mechanics – iPhone and iPad Application Development Sydney

Gotta love that exploded view of the iPhone.

Yes. And also true, what they are sayin’.

Paper Pop-Up Books A confession: I’ve always had a thing...

Fri, 09 Apr 2010 23:03:19 +1000

Paper Pop-Up Books

A confession: I’ve always had a thing for pop-up books, every time I see one I’ve simply got to check it out. This is the amazing work of Johann Volkmer who creates paper pop-up books, one of the purest forms of creativity dating back hundreds of years. If you’d like to see the making of click here. (via Blogilvy)

Adobe CS5: New Content Aware Fill Tool For all Photoshop...

Mon, 29 Mar 2010 14:43:00 +1100

Adobe CS5: New Content Aware Fill Tool

For all Photoshop lovers- some new goodness on the way in the upcoming release of CS5. It’s called the “Content Aware Fill” tool and is about 1000x smarter than your spot healing brush. It can now calculate a much more realistic visual of what is behind any object, so removing just about anything is now just a click away. Amazing!

HTML 5: Harmony Drawing Tool Been hearing all the HTML 5 hype,...

Tue, 23 Mar 2010 10:17:00 +1100

HTML 5: Harmony Drawing Tool

Been hearing all the HTML 5 hype, but you’re wondering what exactly can HTML 5 do? This video is a pretty good example of the power that HTML 5 will bring to us, with the new standards aim to reduce the requirement for 3rd party plugins like flash, silverlight and Java. Harmony Drawing is a simple HTML 5 example that allows you to create art in HTML! Try it out here.

Heads up to Tim our Lead Developer for showing me this!

Star Wars of Recycling An interesting TV spot that takes a...

Thu, 11 Mar 2010 21:58:24 +1100

Star Wars of Recycling

An interesting TV spot that takes a fresh approach to explain the importance of the all to often boring subject of recycling. Sadly not sure on the proposition of the end frame as the TVC is all the way from Switzerland.

Age Distribution On Social Networks This super nerdy graph is...

Mon, 08 Mar 2010 23:01:00 +1100

Age Distribution On Social Networks

This super nerdy graph is based on US Google ad planner data and showcases an interesting perspective on age demographics among the major social networks. Showing some of the major players like Facebook and Twitter appealing to a much older audience.

Previously considered platforms for the young– more and more statistics are showing otherwise. This is fantastic news for alot of marketers.

Of note, Facebook’s audience has 61% of users over 35, while twitter is similar with 64% of users over 35. While Bebo & Myspace are very attractive for kids under 17, with 37% – 44% of their users in that demographic. So as you can roughly see from the chart, the 35-44 bracket is a clear percentage winner topping 11 of the 19 social networks.

Would be interesting to see how the stats compare within the Australian market.

Worlds Biggest Signpost by Nokia A cool interactive...

Tue, 02 Mar 2010 18:47:09 +1100

Worlds Biggest Signpost by Nokia

A cool interactive installation from Nokia. People on the street send text messages directly to the live sign with their favorite places to visit, and the arrow moves to point to that location, and also provide the distance.

The installation was streamed live to Nokia.com, where all the locations were synced with Nokias good things map.

The State of The Internet Anyone for some mind-blowing...

Mon, 01 Mar 2010 10:00:00 +1100

The State of The Internet

Anyone for some mind-blowing stats?

Forget dull powerpoint, it’s even harder not to love a bunch of stats when they’re delivered in slick motion graphics and future pop instrumental music. The State of The Internet, by Jesse Thomas. Perfect for any non believer of the power of the internet– enjoy!

New Balance: 365 Project New Balance has launched a campaign...

Wed, 24 Feb 2010 16:39:13 +1100

New Balance: 365 Project

New Balance has launched a campaign called: “New Balance 365″. The campaign idea is based on a collection of 365 cool short films that engages consumers by asking them to “Explore Balance”.

The campaign was created by Mother New York in collaboration with Swedish film director Jesper Koothoofd. It has a campaign website, plus an iphone application where the users can get their daily dose of videos via mobile.

So what do YOU do? I always wondered what the best answer was....

Mon, 22 Feb 2010 10:00:00 +1100

So what do YOU do?

I always wondered what the best answer was. Now it’s official they all lead to the same path. Via Monster Munch.

New SONY Gizmo Pure Gold.

Sat, 20 Feb 2010 18:18:41 +1100

New SONY Gizmo

Pure Gold.

James Bond-esque Video for Ben Harper James Frost has created...

Sat, 20 Feb 2010 17:41:00 +1100

James Bond-esque Video for Ben Harper

James Frost has created this cool video for new track “Lay There and Hate Me” by Ben Harper and Relentless 7. Inspired by Robert Brownjohn’s work, using strong saturated colours and projection techniques of the late 60s early 70s.

Check out the iconic, original 1964 James Bond Goldfinger title sequence.

Microsoft: Augmented-Reality Maps Blaise Aguera y Arcas from...

Sat, 20 Feb 2010 17:21:00 +1100

Microsoft: Augmented-Reality Maps

Blaise Aguera y Arcas from Microsoft Live Labs has an impressive talk about their new technology: Augmented-Reality Maps. This technology creates some kind of 3D space instead of static images and users have a chance to connect a live video stream of any specific location.

Its just a demo but really exciting about the live connection aspect because these kind of technologies create new spaces for new ideas. 4G Network mind you, we’re still dreaming of a good 3G Network in the wild west of Australia.

Always worthwhile checking out the inspirational ideas over at TED.

Volkswagen GTI iPhone App Success Story Back in October 2009...

Sat, 20 Feb 2010 17:01:00 +1100

Volkswagen GTI iPhone App Success Story

Back in October 2009 Volkswagen’s made the brave move to launch an iPhone only campaign to promote their new GTI. No banner ads, no print media and no TVC’s you get the idea. Seems the risky move has paid off, with over 4 million downloads of the app, and an 80% increase in leads, test drives and quote requests.

Its great to see a digital campaign like this succeed beyond most people expectations. Hopefully we’ll be seeing a lot more of this in the future. Historically ad agencies would spend the majority of media on TV, with more and more compelling success stories out there– hopefully we will see a shift in mindset (and budget) to the online and mobile space.

Great work by AKQA.

Lace Up Save Lives In support of Nike and (RED)™’s partnership...

Tue, 16 Feb 2010 18:48:00 +1100

Lace Up Save Lives

In support of Nike and (RED)™’s partnership they launched a new campaign called: “Lace Up Save Lives” approach to fight HIV/ AIDS in Africa. Crossing the boundary between the different sports, a more representative group of world class athletes teamed up to raise awareness on the AIDS.

The campaign also has several social networks like Facebook and Twitter, and a widget for use on websites and blogs. You can check out the website here.

Palestinians Dress as Na’vi from Avitar to Protest....

Tue, 16 Feb 2010 17:05:02 +1100

Palestinians Dress as Na’vi from Avitar to Protest.

Palestinians dressed as Na’vi brave the tear gas during the weekly demonstration against Israel’s controversial separation barrier. More images over here at the telegraph.

Japanese Spiderman

Tue, 16 Feb 2010 00:08:07 +1100

Japanese Spiderman

Dirty Sesh Shooting in Rotorua We received a call from kiwi...

Mon, 15 Feb 2010 18:25:00 +1100

Dirty Sesh Shooting in Rotorua

We received a call from kiwi music video director Tim van Dammen looking to find out the location of some photos on IMs Flickr for an upcoming music video. He really liked the look and feel of the old abandoned shearing shed within the pine trees. Turns out it’s my uncles farm outside of Rotorua.

Tim’s looking to shoot a “rural horror” video for goth rapper Derty Sesh. We will post more news on the music video as it comes.

In the meantime check out the great work from Tim van Dammen over at blurandsharpen.

App Protoyping Made Easy with iPhone Stencil I come across this...

Fri, 12 Feb 2010 22:28:00 +1100

App Protoyping Made Easy with iPhone Stencil

I come across this cool stencil for designing quick UI concepts for that new killer app. It’s often quicker to sketch an idea out before sitting behind a computer. The folks at Design Commission understand this and have come up with an excellent set of tools.

The iPhone Stencil Kit is an iPhone sized stainless steel stencil with all the UI controls you could ask for. They include sliders, playback controls, icons, buttons, dialog box, and stars.

There’s now also a stencil for the Apple iPad to quickly mock up application ideas.

Making Ideas Happen Ideas are worthless if you can’t make them...

Thu, 11 Feb 2010 15:58:00 +1100

Making Ideas Happen

Ideas are worthless if you can’t make them happen. Many of us believe that great ideas inevitably lead to success. Nothing could be further from the truth – you must transform vision into reality for an idea to have value.

The book Making Ideas Happen by Scott Belsky should provide some valuable insights, and looks to be a must for every creative professional out there.

This book chronicles the methods of creative leaders and teams – companies like Google, IDEO, and Disney, and individuals like author Chris Anderson and Zappos CEO Tony Hsieh – that make their ideas happen, time and time again.

The Book will be in-stores on April 2010, but you can pre-order one over at Amazon.

Looking forward to getting my hands on one!